Marketing Consultancy
Marketing for Healthcare and Life Sciences
I help healthcare providers, pharmaceutical companies, CROs, and related organisations to turn complex propositions in positioning, content, and demand generation.
Where I help
Engagements are scoped around a specific commercial goal, typically a mix of the following, depending on where you are.
Positioning & Messaging
Translating complex, technical propositions into a story that lands with engineers, architects, and other technical decision-makers, without dumbing it down.
Content Strategy & Execution
Editorial systems and technical content, from long-form thought leadership to product-adjacent writing, that build authority with a skeptical, well-informed audience.
Demand Generation
Full-funnel campaigns built around how technical buyers actually research and buy, not a generic lead-gen playbook borrowed from consumer marketing.
Answer Engine Optimization
Structuring content, data, and site architecture so your company is represented accurately in AI-generated answers, not just traditional search results.
Search Ads
Paid search campaigns built around how healthcare and life sciences buyers actually search, with messaging that stays comfortable for compliance and regulatory review.
LinkedIn Ads
Targeted LinkedIn campaigns that reach clinicians, procurement teams, and life sciences decision-makers directly, with creative built for a credential-conscious audience.
Where I work
Client engagements across three markets and time zones, in person when it helps, remote by default.
Have a project in mind?
Tell me a little about what you're working on and where marketing is falling short. I read every message myself.